Summary:

As we work to expand our product line and brand identity in the footwear market, our company needs the professional services of a Head of Marketing to manage our marketing operations including new product development and developing our marketing plans and strategies.

The Head of Marketing will monitor product performance and adjust our marketing strategies and approaches as needed to ensure that we are addressing current market trends and demand.

The hired individual will be responsible for the following duties:

· Formulate, plan, and direct marketing policies and programs including identifying new markets, new customers, and demand for products.

· Prepare and monitor financial aspects of our marketing efforts, including budget on a quarterly and annual basis, to ensure we allocate funds wisely.

· Develop, evaluate, and optimize marketing and pricing strategies to maximize our profits and share of the market while ensuring our customers are satisfied.

· Develop, evaluate, and optimize our key content marketing platform, especially TikTok Platform and Meta (Ins) Platform, to maximize our impact in social media side and attract potential fans and customers.

· Coordinate marketing strategies and activities with our sales, finance, and production staff.· Monitor and analyze market trends to identify the need for new products and consult with product development personnel on product specifications.

· Coordinate branding, marketing, and promotional campaigns including the development of marketing materials (website banners, social media, brochures, and case studies).

· Coordinate and participate in promotional activities, major industry-related events, or trade shows to market our brand and work with advertisers or production managers.

· Direct the hiring, training, or performance evaluations of marketing staff and oversee their daily activities.

· Build strategic relationships and partner with key industry players, agencies, and vendors.

Minimum Requirements:

· Master’s degree in marketing, communications, or related field.

· 3 years' work experience managing and developing a company’s product development and market operations.

· Has Profound Working experience in a North American DTC Branding Company before, prefer footwear industry.

. Has some agencies resources in terms of PR company, Paid Media Agencies and incliners agencies.

在我们努力拓展鞋类市场的产品线并提升品牌形象之际，我们公司需要一位营销总监的专业服务，来管理我们的营销运营工作，包括新产品开发以及制定营销计划和策略。

营销总监将监控产品的表现，并根据需要调整我们的营销策略和方法，以确保我们能够跟上当前的市场趋势并满足市场需求。

- 被录用者将承担以下职责：

制定、规划并指导营销政策和项目，包括识别新市场、新客户以及产品需求。

准备并监控我们营销工作的财务方面，包括按季度和年度制定预算，以确保资金得到合理分配。

制定、评估和优化营销及定价策略，在确保客户满意的同时，实现利润最大化和市场份额的提升。

开发、评估和优化我们的关键内容营销平台，尤其是 TikTok 平台和 Meta（Ins）平台，以最大限度地扩大我们在社交媒体方面的影响力，吸引潜在粉丝和客户。

与我们的销售、财务和生产人员协调营销策略和活动。

监控和分析市场趋势，以确定对新产品的需求，并就产品规格与产品开发人员进行协商。

协调品牌推广、营销和促销活动，包括开发营销材料（网站横幅、社交媒体内容、宣传册和案例研究）。

协调并参与促销活动、重大行业相关活动或贸易展会，以推广我们的品牌，并与广告商或制作经理合作。

指导营销人员的招聘、培训或绩效评估，并监督他们的日常活动。

与主要行业参与者、机构和供应商建立战略关系并开展合作。

- 最低要求：

拥有市场营销、传播或相关领域的硕士学位。

具备 3 年管理和开发公司产品开发及市场运营的工作经验。

曾在北美直接面向消费者（DTC）的品牌公司有过丰富的工作经验，鞋类行业优先。

拥有一些公关公司、付费媒体机构和网红机构等方面的资源。